Tag Archives: greenwashing

Dr. Bronner’s Activism Campaign Against Fake Organic Brands

Posted on November 22, 2009 by Lynn

Whew! Why is it so hard for us to believe? It is very disappointing to hear about so much greenwashing going on. Consumers, we have to be on our toes! Dr. Bronner’s press release: Top-selling natural soap brand Dr. Bronner’s … Continue reading →

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The Deadly Sins of Greenwashing Poster

Posted on June 23, 2009 by Lynn

Environmental marketing firm Terra Choice looked at products with green claims and found more than 98% of them had false or misleading claims. On their website http://sinsofgreenwashing.org, I found a poster that is a good reminder of the “sins” of … Continue reading →

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Greenwashing and Why Being “Natural or Green” is Not Enough

Posted on February 24, 2009 by Lynn

In my opinion, anyone who sells a green product or who educates others about the harmful health effects of everyday products should take a deeper look at marketing claims.  What do natural, non-toxic, green, environmentally-friendly and other terms really mean?  … Continue reading →

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